The story of Leonor Greyl begins with the meeting of two passionate human beings: Leonor, a hair care and beauty fanatic, and Jean-Marie, an engineer and very keen botanist. Together, they share a common desire: creating natural hair care products long before the ‘bio’ trend became a hit. These products that make hair shine ever brighter, feel ever softer, look ever more beautiful have quickly propelled Leonor Greyl towards the top and raised her to the status of absolute natural hair care specialist.
Yet powerful ingredients and a great deal of boldness are not everything, and behind the brand’s success lie other factors: Expertise (of diagnosis and formulation), Experience (45 years in the hair care industry), Passion (of healthy hair), Love (of the profession) and… a Family Spirit!
Above all, Leonor Greyl remains a family business. Today, spurred on by Caroline Greyl, second generation and graduate of an international business school, the brand is represented in 450 hair salons, about a hundred department stores, in selective perfumeries and in more than 40 countries around the world! Caroline has taken over the helm of the family flagship with her American husband – Tom Brooks, a biologist, chemist and plant lover. It looks as though the Greyl tradition is set to last for a great deal longer, as passion, nature and integrity remain the core values of this beautiful family story.