Clean beauty emphasizes transparency, sustainability, and a focus on natural,  organic, and plant-based ingredients. Many clean beauty brands like Danucera, Christophe Robin, Vintner's Daughter, Dr. Barbara Sturm, Leonor Greyl, UBeauty, and Chantacaille aim to provide consumers with clearer labeling and ingredient lists, enabling them to make more informed choices about the products they use. They often highlight their commitment to eco-conscious packaging, sustainable and cruelty-free skin care.